Has social media given rise to the Lab grown diamonds – new age diamonds?
Are we ready for a change in the landscape of diamond jewellery?
At the moment there is a lot of debate on this subject especially since De Beers are jumping on the band wagon & have bought equipment to make these lab grown diamonds. I see that in todays society we are seeing the rich & famous flashing massive diamonds & everyone wants to be like the social media influencers but most of us are not the Kardashians. Can we afford the $100K plus diamonds – No! So there will definitely be a market for the less expensive variety. Don’t get me wrong these aren’t that cheap as the quality is very high but I feel a new trend may be rising.